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Advanced Digital Marketing

4.6( 6 REVIEWS )
591 STUDENTS

Learn how to be an effective marketing professional across all digital platforms with this innovative online course. Through video materials, electronic handouts and recommended reading, you will become a robust and creative digital marketer, with the advanced skills necessary to take on emerging roles in social media marketing, search engine optimisation (SEO), blogging and niche websites to enhance businesses.

Description

Covering everything from Google AdWords to the most effective strategies for marketing through Facebook, Twitter and Instagram, this comprehensive distance learning course will give you a complete understanding of the current digital marketing environment. With advanced skills in SEO, creating and disseminating online marketing materials, understanding algorithmic timelines and building email lists, you will be well poised to take on any number of creative digital marketing roles.

Benefits of studying the Advanced Digital Marketing with Victoria Education include

  • Easy-to-understand course materials designed by industry experts, accessible through your smartphone, laptop, desktop or tablet device
  • No hidden fees or costs — study a comprehensive course and earn a professional e-certificate upon successful completion
  • Get instant feedback from automated assessments and mock exams to gauge your progress
  • No formal deadlines or teaching schedule, meaning you can learn at your own pace
  • 24/7 help and support from your online tutors, through email and via our live online chat
  • Qualify for an NUS Extra card and gain access to over 200 fantastic deals from high street brands and one free year of ISIC unlocking over 42,000 international discounts

How is this qualification is delivered?

Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.

The courses are delivered through

  • Video lessons
  • PDF handouts
  • Mock exams
  • Online assessment

These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.

Mandatory units

The Advanced Digital Marketing consists of nine mandatory modules

  • Digital Marketing Basics
  • Search Engine Optimization
  • Email Marketing
  • Facebook Marketing Basics
  • Twitter Marketing
  • Instagram Marketing
  • Pinterest Social Marketing
  • Google Adwords
  • YouTube Video Marketing

Assessment

The assessment at the end of the course is a multiple-choice exam taken through our online platform. The system is fully automated so you will receive your results instantly upon completion.

Certification

Upon successful completion you will qualify for the UK and internationally-recognised professional qualification. You can order a PDF Certificate for £12.

Who is this course for?

Our Advanced Digital Marketing is aimed at anyone wishing to start working in such roles or existing professionals wishing to boost their skills and employability.

Our courses are open to learners of all levels with no formal experience or qualifications required to enrol. However, learners should be aged 16 or over and have a good understanding of English language, numeracy and IT.

Career path

Studying this course would benefit a range of careers, but would specifically boost employability in roles in

  • Advertising
  • PR
  • Social media
  • Digital marketing
  • SEO
  • E-commerce
  • Community management
  • Copywriting
  • Other creative roles.

Course Curriculum

Fundamentals of Digital Marketing
Advertising over the Internet Essentials 00:30:00
Making your site appear appropriate for the consumer 00:30:00
Creating an impression 00:30:00
Creating Connections 01:00:00
Why you need to put emphasis on your home page 00:30:00
Key differences between online advertising and Customer Service 01:00:00
What are Affiliate Programs? 01:30:00
Google Analytics 01:00:00
Press Release 00:15:00
Driving Twitter Traffic to you 00:30:00
Responsiveness of email campaigns 00:15:00
The ins and outs of Viral Marketing 01:00:00
The ins and outs of e-mail Marketing 00:30:00
Images and Video major differences 00:15:00
The ins and outs of Facebook marketing 02:00:00
The SEO Essentials 00:30:00
Interpreting your search results 00:15:00
Consumers and your product 00:15:00
Time is money 00:30:00
Review the home page 00:30:00
Internet content creation 01:00:00
Using humour in your marketing campaign 00:15:00
Coupons and Vouchers 00:15:00
Leaving the market 00:15:00
Search Engine Optimization
Uses of SEO 01:00:00
Site content with SEO 01:00:00
Google Adverts with SEO 01:00:00
Article Advertising with SEO 01:00:00
Press Releases with SEO 00:30:00
Keywords with SEO 00:30:00
Take Advantage of Google 00:30:00
Visual Adverts – Video SEO 00:30:00
Graphic Adverts – SEO 00:30:00
Marketting Blogs with SEO 01:00:00
SEO providers 01:00:00
Essentials of Google Adwords
Advantages of marketing with Adwords 00:30:00
Selecting your Marketing strategy 00:30:00
Have you reached your targets? 00:30:00
Essentials on Marketing via Social Media including Facebook
Facebook Essentials 00:15:00
Why is it important? 00:15:00
Get a page started 00:30:00
Increasing the number of ‘Likes’ on facebook 00:30:00
Advertise on the social media platform 00:30:00
What are the costs involved? 00:30:00
Facebook Marketing Essentials 01:00:00
Content Calendar – How to 00:15:00
Getting to know Edge Rank & The Art of Engagement 00:15:00
Social Media Marketing: Twitter
Business uses for Twitter 00:15:00
Tips and tricks for Twitter 00:15:00
Twitter IS 00:15:00
Various business keywords 00:15:00
Marketing uses of Twitter 00:15:00
Marketing on Twitter Essentials 01:00:00
Analytics of Twitter 00:30:00
The importance of your Bio 00:15:00
The right time to Tweet 00:15:00
Build up a portfolio of followers 00:15:00
Lead Generation 00:15:00
Marketing on Twitter Live 00:15:00
Engagement 00:15:00
Conducting yourself appropriately when tweeting 00:15:00
Marketing via Video: YouTube
Our tips and tricks to developing the best Advertising video 00:30:00
Be a part of the wide community 01:00:00
Why should you Market on Youtube? 00:30:00
Promoting and sharing your video 01:00:00
YouTube’s Niche that gives you freedom over your video 01:00:00
Do you need a professional marketing company? 01:00:00
Increase click-age of your video 01:00:00
Free promotions! 00:30:00
How to get it viral 01:00:00
Jump on the viral bandwagon 02:00:00
Using YouTube to advertise products 01:00:00
How to maximise youtube to get the most sales 01:00:00
Who is your market? 01:00:00
Jump on the viral bandwagon 02:00:00
The fake v Genuine marketing strategies 01:00:00
Social Media Marketing: Instagram
Instagram Introduction 00:15:00
Commercial use of Instagram 00:15:00
The Instagram Forum 00:15:00
Social Media Marketing: Pinterest
Essentials 00:30:00
Using Pinterest 01:00:00
Winning over the Audience 01:00:00
How to operate on Pinterest 00:30:00
Develop your brand on Pinterest 02:00:00
Convert interest into sales 01:00:00
The Various tools to utilize on Pinterest 00:15:00
Finale 00:15:00
Fundamentals of Email Media Marketing
Marketing: Email Essentials 00:30:00
Software use to market via emails 00:30:00
Database of Emails – Maximise numbers 00:30:00
Database of Emails – Maximise quality 00:30:00
Constructing Emails 01:00:00
The usefulness of Analysis of your own Marketing Tactics 00:30:00
Mock Exam
Mock Exam- Advanced Digital Marketing 00:20:00
Final Exam
Final Exam- Advanced Digital Marketing 00:20:00

Course Reviews

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TAKE THIS COURSE
  • £249.00 £17.00
  • 1 year
  • Course Badge
  • Course Certificate
  • Number of Units93
  • Number of Quizzes2
  • 2 days, 12 hours

Instructors

591 STUDENTS ENROLLED
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