Learn how to be an effective marketing professional across all digital platforms with this innovative online course. Through video materials, electronic handouts and recommended reading, you will become a robust and creative digital marketer, with the advanced skills necessary to take on emerging roles in social media marketing, search engine optimisation (SEO), blogging and niche websites to enhance businesses.
Description
Covering everything from Google AdWords to the most effective strategies for marketing through Facebook, Twitter and Instagram, this comprehensive distance learning course will give you a complete understanding of the current digital marketing environment. With advanced skills in SEO, creating and disseminating online marketing materials, understanding algorithmic timelines and building email lists, you will be well poised to take on any number of creative digital marketing roles.
Benefits of studying the Advanced Digital Marketing with Victoria Education include
- Easy-to-understand course materials designed by industry experts, accessible through your smartphone, laptop, desktop or tablet device
- No hidden fees or costs — study a comprehensive course and earn a professional e-certificate upon successful completion
- Get instant feedback from automated assessments and mock exams to gauge your progress
- No formal deadlines or teaching schedule, meaning you can learn at your own pace
- 24/7 help and support from your online tutors, through email and via our live online chat
- Qualify for an NUS Extra card and gain access to over 200 fantastic deals from high street brands and one free year of ISIC unlocking over 42,000 international discounts
How is this qualification is delivered?
Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.
The courses are delivered through
- Video lessons
- PDF handouts
- Mock exams
- Online assessment
These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.
Mandatory units
The Advanced Digital Marketing consists of nine mandatory modules
- Digital Marketing Basics
- Search Engine Optimization
- Email Marketing
- Facebook Marketing Basics
- Twitter Marketing
- Instagram Marketing
- Pinterest Social Marketing
- Google Adwords
- YouTube Video Marketing
Assessment
The assessment at the end of the course is a multiple-choice exam taken through our online platform. The system is fully automated so you will receive your results instantly upon completion.
Certification
Upon successful completion you will qualify for the UK and internationally-recognised professional qualification. You can order a PDF Certificate for £12.
Who is this course for?
Our Advanced Digital Marketing is aimed at anyone wishing to start working in such roles or existing professionals wishing to boost their skills and employability.
Our courses are open to learners of all levels with no formal experience or qualifications required to enrol. However, learners should be aged 16 or over and have a good understanding of English language, numeracy and IT.
Career path
Studying this course would benefit a range of careers, but would specifically boost employability in roles in
- Advertising
- PR
- Social media
- Digital marketing
- SEO
- E-commerce
- Community management
- Copywriting
- Other creative roles.
Course Curriculum
| Fundamentals of Digital Marketing | |||
| Advertising over the Internet Essentials | 00:30:00 | ||
| Making your site appear appropriate for the consumer | 00:30:00 | ||
| Creating an impression | 00:30:00 | ||
| Creating Connections | 01:00:00 | ||
| Why you need to put emphasis on your home page | 00:30:00 | ||
| Key differences between online advertising and Customer Service | 01:00:00 | ||
| What are Affiliate Programs? | 01:30:00 | ||
| Google Analytics | 01:00:00 | ||
| Press Release | 00:15:00 | ||
| Driving Twitter Traffic to you | 00:30:00 | ||
| Responsiveness of email campaigns | 00:15:00 | ||
| The ins and outs of Viral Marketing | 01:00:00 | ||
| The ins and outs of e-mail Marketing | 00:30:00 | ||
| Images and Video major differences | 00:15:00 | ||
| The ins and outs of Facebook marketing | 02:00:00 | ||
| The SEO Essentials | 00:30:00 | ||
| Interpreting your search results | 00:15:00 | ||
| Consumers and your product | 00:15:00 | ||
| Time is money | 00:30:00 | ||
| Review the home page | 00:30:00 | ||
| Internet content creation | 01:00:00 | ||
| Using humour in your marketing campaign | 00:15:00 | ||
| Coupons and Vouchers | 00:15:00 | ||
| Leaving the market | 00:15:00 | ||
| Search Engine Optimization | |||
| Uses of SEO | 01:00:00 | ||
| Site content with SEO | 01:00:00 | ||
| Google Adverts with SEO | 01:00:00 | ||
| Article Advertising with SEO | 01:00:00 | ||
| Press Releases with SEO | 00:30:00 | ||
| Keywords with SEO | 00:30:00 | ||
| Take Advantage of Google | 00:30:00 | ||
| Visual Adverts – Video SEO | 00:30:00 | ||
| Graphic Adverts – SEO | 00:30:00 | ||
| Marketting Blogs with SEO | 01:00:00 | ||
| SEO providers | 01:00:00 | ||
| Essentials of Google Adwords | |||
| Advantages of marketing with Adwords | 00:30:00 | ||
| Selecting your Marketing strategy | 00:30:00 | ||
| Have you reached your targets? | 00:30:00 | ||
| Essentials on Marketing via Social Media including Facebook | |||
| Facebook Essentials | 00:15:00 | ||
| Why is it important? | 00:15:00 | ||
| Get a page started | 00:30:00 | ||
| Increasing the number of ‘Likes’ on facebook | 00:30:00 | ||
| Advertise on the social media platform | 00:30:00 | ||
| What are the costs involved? | 00:30:00 | ||
| Facebook Marketing Essentials | 01:00:00 | ||
| Content Calendar – How to | 00:15:00 | ||
| Getting to know Edge Rank & The Art of Engagement | 00:15:00 | ||
| Social Media Marketing: Twitter | |||
| Business uses for Twitter | 00:15:00 | ||
| Tips and tricks for Twitter | 00:15:00 | ||
| Twitter IS | 00:15:00 | ||
| Various business keywords | 00:15:00 | ||
| Marketing uses of Twitter | 00:15:00 | ||
| Marketing on Twitter Essentials | 01:00:00 | ||
| Analytics of Twitter | 00:30:00 | ||
| The importance of your Bio | 00:15:00 | ||
| The right time to Tweet | 00:15:00 | ||
| Build up a portfolio of followers | 00:15:00 | ||
| Lead Generation | 00:15:00 | ||
| Marketing on Twitter Live | 00:15:00 | ||
| Engagement | 00:15:00 | ||
| Conducting yourself appropriately when tweeting | 00:15:00 | ||
| Marketing via Video: YouTube | |||
| Our tips and tricks to developing the best Advertising video | 00:30:00 | ||
| Be a part of the wide community | 01:00:00 | ||
| Why should you Market on Youtube? | 00:30:00 | ||
| Promoting and sharing your video | 01:00:00 | ||
| YouTube’s Niche that gives you freedom over your video | 01:00:00 | ||
| Do you need a professional marketing company? | 01:00:00 | ||
| Increase click-age of your video | 01:00:00 | ||
| Free promotions! | 00:30:00 | ||
| How to get it viral | 01:00:00 | ||
| Jump on the viral bandwagon | 02:00:00 | ||
| Using YouTube to advertise products | 01:00:00 | ||
| How to maximise youtube to get the most sales | 01:00:00 | ||
| Who is your market? | 01:00:00 | ||
| Jump on the viral bandwagon | 02:00:00 | ||
| The fake v Genuine marketing strategies | 01:00:00 | ||
| Social Media Marketing: Instagram | |||
| Instagram Introduction | 00:15:00 | ||
| Commercial use of Instagram | 00:15:00 | ||
| The Instagram Forum | 00:15:00 | ||
| Social Media Marketing: Pinterest | |||
| Essentials | 00:30:00 | ||
| Using Pinterest | 01:00:00 | ||
| Winning over the Audience | 01:00:00 | ||
| How to operate on Pinterest | 00:30:00 | ||
| Develop your brand on Pinterest | 02:00:00 | ||
| Convert interest into sales | 01:00:00 | ||
| The Various tools to utilize on Pinterest | 00:15:00 | ||
| Finale | 00:15:00 | ||
| Fundamentals of Email Media Marketing | |||
| Marketing: Email Essentials | 00:30:00 | ||
| Software use to market via emails | 00:30:00 | ||
| Database of Emails – Maximise numbers | 00:30:00 | ||
| Database of Emails – Maximise quality | 00:30:00 | ||
| Constructing Emails | 01:00:00 | ||
| The usefulness of Analysis of your own Marketing Tactics | 00:30:00 | ||
| Mock Exam | |||
| Mock Exam- Advanced Digital Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam- Advanced Digital Marketing | 00:20:00 | ||
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