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Complete Digital Marketing Diploma

5( 2 REVIEWS )
538 STUDENTS

Get the skills and expertise you need for a creative career at the forefront of new marketing forms with this online course. You will learn all about blogging, search engine optimisation, marketing through social media, creating email marketing materials, and more. You will also obtain broader transferrable abilities in project management, leading teams, and business and office administration.

Description

The new frontier of marketing is online, so it makes sense your training is too. The Complete Digital Marketing Diploma is delivered entirely through our e-learning platform, with lessons given in the form of videos, PDFs, mock exams and automated assessments. Through these engaging materials, created by industry professionals, you will gain complete mastery over marketing through Twitter, Facebook and YouTube, affiliate marketing, developing niche websites, and optimising your digital marketing materials according to SEO best practice.

Benefits of studying the Complete Digital Marketing Diploma with Victoria Education include

  • Easy-to-understand course materials designed by industry experts, accessible through your smartphone, laptop, desktop or tablet device
  • No hidden fees or costs — study a comprehensive course and earn a CPD-certified, IAO-approved e-certificate upon successful completion
  • Get instant feedback from automated assessments and mock exams to gauge your progress
  • No formal deadlines or teaching schedule, meaning you can learn at your own pace
  • 24/7 help and support from your online tutors, through email and via our live online chat
  • Qualify for an NUS Extra card and gain access to over 200 fantastic deals from high street brands and one free year of ISIC unlocking over 42,000 international discounts

How is this qualification is delivered?

Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.

The courses are delivered through

  • Video lessons
  • PDF handouts
  • Mock exams
  • Online assessment

These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.

Mandatory units

The Complete Digital Marketing Diploma consists of twelve mandatory modules

  • Digital Marketing
  • Social Media
  • Social Media Marketing
  • Internet Marketing
  • Search Engine Optimisation
  • SEO Techniques
  • Email Marketing
  • Email Marketing Secrets
  • Digital Marketing Strategies
  • Facebook Marketing Basics
  • Twitter Marketing
  • Instagram Marketing
  • Google AdWords

Assessment

The assessment at the end of each course is a multiple-choice exam taken through our online platform. The system is fully automated so you will receive your results instantly upon completion.

Certification

Upon successful completion you will qualify for the UK and internationally-recognised professional qualification. You can order a PDF Certificate for £12.

Who is this course for?

The Complete Digital Marketing Diploma is aimed at anyone wishing to start working in such roles, or existing professionals wishing to boost their skills and employability.

Our courses are open to learners of all levels with no formal experience or qualifications required to enrol. However, learners should be aged 16 or over and have a good understanding of English language, numeracy and IT.

Career path

Studying this course would benefit a range of careers, but would specifically boost employability in roles in

  • Advertising
  • PR
  • Social media
  • Digital marketing
  • SEO
  • E-commerce
  • Community management
  • Copywriting
  • Other creative roles

Course Curriculum

Fundamentals of Digital Marketing
The Marketing & Sales Essentials 00:30:00
The process of Internet Marketing 01:00:00
Increasing your Revenue with Internet Marketing 01:00:00
Affiliate Marketing Essentials 00:30:00
Industry competition within Internet Marketing 00:30:00
The usefulness of Research in Internet Marketing 01:00:00
Functions for Desperate uses 00:30:00
Functions for Profitability 00:30:00
Clickbank 00:30:00
Traffic Essentials 00:30:00
Traffic v Relevance 00:30:00
Marketing Articles 01:00:00
Revenue Generating Traffic (1) 01:00:00
Revenue Generating Traffic (2) 01:00:00
Search Engine Optimization (1) 00:30:00
Search Engine Optimization (2) 00:30:00
The usefulness of SEO Best Practice 02:00:00
WordPress Essentials (1) 01:00:00
WordPress Essentials (2) 03:00:00
Marketing: Emails (1) 00:30:00
Marketing: Emails (2) 01:00:00
Tactical Marketing via the Internet 01:00:00
Choosing a website (1) 00:30:00
Choosing a website (2) 01:00:00
Social Media
Social Media Explained 00:18:00
Abundance of Social Media 00:10:00
An indepth look at the market 00:16:00
Regulating Social Media 00:26:00
Businesses and Social MEdia 00:12:00
What’s the end game? 00:10:00
Various Social Media 00:08:00
Rules of Social Media 00:40:00
Creativity flourishing 00:21:00
Advertising Products 00:27:00
Importance of Keywords 00:17:00
Importance of Content advertising on platforms 00:26:00
Writing up fresh and new content 00:23:00
What are the most well known platforms? 03:34:00
Traditional marketing 00:37:00
The Administrative side of Social Media 00:29:00
Various software to manage Projects 00:39:00
Importance of moderators 00:26:00
Maintaining one goal, one vision 00:30:00
Servicing Customers 00:28:00
The big three 00:14:00
Differences between in person and online 00:26:00
Analytics 00:27:00
Targets 00:43:00
Marketing using Social Media
Social Media Marketing – A Money Making Machine 01:00:00
Social Media Marketing Strategy 01:00:00
Developing a Facebook page 01:00:00
Tweeting Benefits 01:00:00
LinkedIn Benefits 01:00:00
YouTube Benefits 01:00:00
Finale 00:15:00
Marketing with the Internet
Essentials: Affiliate Marketing 00:30:00
Why aren’t you pursuing affiliate marketing ? 00:30:00
FINDING A PROFITABLE NICHE 00:30:00
Which product will you use? 00:15:00
Clickbank: benefits 00:30:00
Clickbank: Analysis of the marketplace 00:30:00
Hop Link Development 00:30:00
A free blog 01:00:00
Keywords are important 00:30:00
Posts that are tailored 00:30:00
Blog posts 00:15:00
Advertising your blog 00:30:00
Advertising: Marketing the articles 00:30:00
Advertising: Social Bookmarks 01:00:00
Advertising: Comments on the blogs 00:30:00
Further Advertising tips 00:15:00
Developing a website 01:00:00
Essentials on Marketing via Social Media including Facebook
Facebook Essentials 00:15:00
Why is it important? 00:15:00
Get a page started 00:30:00
Increasing the number of ‘Likes’ on facebook 00:30:00
Advertise on the social media platform 00:30:00
What are the costs involved? 00:30:00
Facebook Marketing Essentials 01:00:00
Content Calendar – How to 00:15:00
Getting to know Edge Rank & The Art of Engagement 00:15:00
Social Media Marketing: Twitter
Business uses for Twitter 00:15:00
Tips and tricks for Twitter 00:15:00
Twitter IS 00:15:00
Various business keywords 00:15:00
Marketing uses of Twitter 00:15:00
Marketing on Twitter Essentials 01:00:00
Analytics of Twitter 00:30:00
The importance of your Bio 00:15:00
The right time to Tweet 00:15:00
Build up a portfolio of followers 00:15:00
Lead Generation 00:15:00
Marketing on Twitter Live 00:15:00
Engagement 00:15:00
Conducting yourself appropriately when tweeting 00:15:00
Social Media Marketing: Intstagram
Instagram Introduction 00:15:00
Commercial use of Instagram 00:15:00
The Instagram Forum 00:15:00
Fundamentals of Email Marketing
Marketing: Email Essentials 00:30:00
Software use to market via emails 00:30:00
Database of Emails – Maximise numbers 00:30:00
Database of Emails – Maximise quality 00:30:00
Constructing Emails 01:00:00
The usefulness of Analysis of your own Marketing Tactics 00:30:00
Email Marketing Tips and Tricks
Prepare and Plan 01:00:00
Developing your list 01:00:00
How your subscribers can easily be loyal to you 01:00:00
Developing a list of loyal subscribers 01:00:00
Attention-grabbing headlines 01:00:00
Make them want more 01:00:00
Using articles to develop your email list 01:00:00
Newsletter tips 01:00:00
Don’t do this! 01:00:00
Strategies for Digital Marketing
Advertising over the Internet Essentials 00:30:00
Making your site appear appropriate for the consumer 00:30:00
Creating an impression 00:30:00
Creating Connections 01:00:00
Why you need to put emphasis on your home page 00:30:00
Key differences between online advertising and Customer Service 01:00:00
What are Affiliate Programs? 01:30:00
Google Analytics 01:00:00
Press Release 00:15:00
Driving Twitter Traffic to you 00:30:00
Responsiveness of email campaigns 00:15:00
The ins and outs of Viral Marketing 01:00:00
The ins and outs of e-mail Marketing 00:30:00
Images and Video major differences 00:15:00
The ins and outs of Facebook marketing 02:00:00
The SEO Essentials 00:30:00
Interpreting your search results 00:15:00
Consumers and your product 00:15:00
Time is money 00:30:00
Review the home page 00:30:00
Internet content creation 01:00:00
Using humour in your marketing campaign 00:15:00
Coupons and Vouchers 00:15:00
Leaving the market 00:15:00
Search Engine Optimization
Uses of SEO 01:00:00
Site content with SEO 01:00:00
Google Adverts with SEO 01:00:00
Article Advertising with SEO 01:00:00
Press Releases with SEO 00:30:00
Keywords with SEO 00:30:00
Take Advantage of Google 00:30:00
Visual Adverts – Video SEO 00:30:00
Graphic Adverts – SEO 00:30:00
Marketting Blogs with SEO 01:00:00
SEO providers 01:00:00
SEO Methodologies
SEO Basics 00:30:00
Reasons to develop engagement 01:00:00
Increasing the amount of current content 00:30:00
SEO with YouTube 00:30:00
Website responsiveness 00:30:00
Categories and Headlines 00:30:00
The benefits of Backlinks 00:15:00
The Reporting & Analytics tools 00:30:00
Technical Optimization 00:30:00
Geo-SEO 00:30:00
Comments/Feedback from Guests 00:30:00
Useful Tools with SEO 01:00:00
Essentials of Google Adwords
Advantages of marketing with Adwords 00:30:00
Selecting your Marketing strategy 00:30:00
Have you reached your targets? 00:30:00
Mock Exam
Mock Exam- Complete Digital Marketing Diploma 00:30:00
Final Exam
Final Exam- Complete Digital Marketing Diploma 00:30:00

Course Reviews

5

5
2 ratings
  • 5 stars2
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. One of the best marketing course

    5

    I’m very thankful for all the modules provided, I was able to gain necessary digital marketing skills. Also, thank you for being patient especially for answering all my questions about the course.

  2. excellent course

    5

    it is a very good course to develop your digital marketing knowledge. I recommend you to take it.

TAKE THIS COURSE
  • £279.00 £39.00
  • 1 year
  • Course Badge
  • Course Certificate
  • Number of Units163
  • Number of Quizzes2
  • 4 days, 7 hours

Instructors

538 STUDENTS ENROLLED
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