Get the skills and expertise you need for a creative career at the forefront of new marketing forms with this online course. You will learn all about blogging, search engine optimisation, marketing through social media, creating email marketing materials, and more. You will also obtain broader transferrable abilities in project management, leading teams, and business and office administration.
Description
The new frontier of marketing is online, so it makes sense your training is too. The Complete Digital Marketing Diploma is delivered entirely through our e-learning platform, with lessons given in the form of videos, PDFs, mock exams and automated assessments. Through these engaging materials, created by industry professionals, you will gain complete mastery over marketing through Twitter, Facebook and YouTube, affiliate marketing, developing niche websites, and optimising your digital marketing materials according to SEO best practice.
Benefits of studying the Complete Digital Marketing Diploma with Victoria Education include
- Easy-to-understand course materials designed by industry experts, accessible through your smartphone, laptop, desktop or tablet device
- No hidden fees or costs — study a comprehensive course and earn a CPD-certified, IAO-approved e-certificate upon successful completion
- Get instant feedback from automated assessments and mock exams to gauge your progress
- No formal deadlines or teaching schedule, meaning you can learn at your own pace
- 24/7 help and support from your online tutors, through email and via our live online chat
- Qualify for an NUS Extra card and gain access to over 200 fantastic deals from high street brands and one free year of ISIC unlocking over 42,000 international discounts
How is this qualification is delivered?
Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.
The courses are delivered through
- Video lessons
- PDF handouts
- Mock exams
- Online assessment
These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.
Mandatory units
The Complete Digital Marketing Diploma consists of twelve mandatory modules
- Digital Marketing
- Social Media
- Social Media Marketing
- Internet Marketing
- Search Engine Optimisation
- SEO Techniques
- Email Marketing
- Email Marketing Secrets
- Digital Marketing Strategies
- Facebook Marketing Basics
- Twitter Marketing
- Instagram Marketing
- Google AdWords
Assessment
The assessment at the end of each course is a multiple-choice exam taken through our online platform. The system is fully automated so you will receive your results instantly upon completion.
Certification
Upon successful completion you will qualify for the UK and internationally-recognised professional qualification. You can order a PDF Certificate for £12.
Who is this course for?
The Complete Digital Marketing Diploma is aimed at anyone wishing to start working in such roles, or existing professionals wishing to boost their skills and employability.
Our courses are open to learners of all levels with no formal experience or qualifications required to enrol. However, learners should be aged 16 or over and have a good understanding of English language, numeracy and IT.
Career path
Studying this course would benefit a range of careers, but would specifically boost employability in roles in
- Advertising
- PR
- Social media
- Digital marketing
- SEO
- E-commerce
- Community management
- Copywriting
- Other creative roles
Course Curriculum
Fundamentals of Digital Marketing | |||
The Marketing & Sales Essentials | 00:30:00 | ||
The process of Internet Marketing | 01:00:00 | ||
Increasing your Revenue with Internet Marketing | 01:00:00 | ||
Affiliate Marketing Essentials | 00:30:00 | ||
Industry competition within Internet Marketing | 00:30:00 | ||
The usefulness of Research in Internet Marketing | 01:00:00 | ||
Functions for Desperate uses | 00:30:00 | ||
Functions for Profitability | 00:30:00 | ||
Clickbank | 00:30:00 | ||
Traffic Essentials | 00:30:00 | ||
Traffic v Relevance | 00:30:00 | ||
Marketing Articles | 01:00:00 | ||
Revenue Generating Traffic (1) | 01:00:00 | ||
Revenue Generating Traffic (2) | 01:00:00 | ||
Search Engine Optimization (1) | 00:30:00 | ||
Search Engine Optimization (2) | 00:30:00 | ||
The usefulness of SEO Best Practice | 02:00:00 | ||
WordPress Essentials (1) | 01:00:00 | ||
WordPress Essentials (2) | 03:00:00 | ||
Marketing: Emails (1) | 00:30:00 | ||
Marketing: Emails (2) | 01:00:00 | ||
Tactical Marketing via the Internet | 01:00:00 | ||
Choosing a website (1) | 00:30:00 | ||
Choosing a website (2) | 01:00:00 | ||
Social Media | |||
Social Media Explained | 00:18:00 | ||
Abundance of Social Media | 00:10:00 | ||
An indepth look at the market | 00:16:00 | ||
Regulating Social Media | 00:26:00 | ||
Businesses and Social MEdia | 00:12:00 | ||
What’s the end game? | 00:10:00 | ||
Various Social Media | 00:08:00 | ||
Rules of Social Media | 00:40:00 | ||
Creativity flourishing | 00:21:00 | ||
Advertising Products | 00:27:00 | ||
Importance of Keywords | 00:17:00 | ||
Importance of Content advertising on platforms | 00:26:00 | ||
Writing up fresh and new content | 00:23:00 | ||
What are the most well known platforms? | 03:34:00 | ||
Traditional marketing | 00:37:00 | ||
The Administrative side of Social Media | 00:29:00 | ||
Various software to manage Projects | 00:39:00 | ||
Importance of moderators | 00:26:00 | ||
Maintaining one goal, one vision | 00:30:00 | ||
Servicing Customers | 00:28:00 | ||
The big three | 00:14:00 | ||
Differences between in person and online | 00:26:00 | ||
Analytics | 00:27:00 | ||
Targets | 00:43:00 | ||
Marketing using Social Media | |||
Social Media Marketing – A Money Making Machine | 01:00:00 | ||
Social Media Marketing Strategy | 01:00:00 | ||
Developing a Facebook page | 01:00:00 | ||
Tweeting Benefits | 01:00:00 | ||
LinkedIn Benefits | 01:00:00 | ||
YouTube Benefits | 01:00:00 | ||
Finale | 00:15:00 | ||
Marketing with the Internet | |||
Essentials: Affiliate Marketing | 00:30:00 | ||
Why aren’t you pursuing affiliate marketing ? | 00:30:00 | ||
FINDING A PROFITABLE NICHE | 00:30:00 | ||
Which product will you use? | 00:15:00 | ||
Clickbank: benefits | 00:30:00 | ||
Clickbank: Analysis of the marketplace | 00:30:00 | ||
Hop Link Development | 00:30:00 | ||
A free blog | 01:00:00 | ||
Keywords are important | 00:30:00 | ||
Posts that are tailored | 00:30:00 | ||
Blog posts | 00:15:00 | ||
Advertising your blog | 00:30:00 | ||
Advertising: Marketing the articles | 00:30:00 | ||
Advertising: Social Bookmarks | 01:00:00 | ||
Advertising: Comments on the blogs | 00:30:00 | ||
Further Advertising tips | 00:15:00 | ||
Developing a website | 01:00:00 | ||
Essentials on Marketing via Social Media including Facebook | |||
Facebook Essentials | 00:15:00 | ||
Why is it important? | 00:15:00 | ||
Get a page started | 00:30:00 | ||
Increasing the number of ‘Likes’ on facebook | 00:30:00 | ||
Advertise on the social media platform | 00:30:00 | ||
What are the costs involved? | 00:30:00 | ||
Facebook Marketing Essentials | 01:00:00 | ||
Content Calendar – How to | 00:15:00 | ||
Getting to know Edge Rank & The Art of Engagement | 00:15:00 | ||
Social Media Marketing: Twitter | |||
Business uses for Twitter | 00:15:00 | ||
Tips and tricks for Twitter | 00:15:00 | ||
Twitter IS | 00:15:00 | ||
Various business keywords | 00:15:00 | ||
Marketing uses of Twitter | 00:15:00 | ||
Marketing on Twitter Essentials | 01:00:00 | ||
Analytics of Twitter | 00:30:00 | ||
The importance of your Bio | 00:15:00 | ||
The right time to Tweet | 00:15:00 | ||
Build up a portfolio of followers | 00:15:00 | ||
Lead Generation | 00:15:00 | ||
Marketing on Twitter Live | 00:15:00 | ||
Engagement | 00:15:00 | ||
Conducting yourself appropriately when tweeting | 00:15:00 | ||
Social Media Marketing: Intstagram | |||
Instagram Introduction | 00:15:00 | ||
Commercial use of Instagram | 00:15:00 | ||
The Instagram Forum | 00:15:00 | ||
Fundamentals of Email Marketing | |||
Marketing: Email Essentials | 00:30:00 | ||
Software use to market via emails | 00:30:00 | ||
Database of Emails – Maximise numbers | 00:30:00 | ||
Database of Emails – Maximise quality | 00:30:00 | ||
Constructing Emails | 01:00:00 | ||
The usefulness of Analysis of your own Marketing Tactics | 00:30:00 | ||
Email Marketing Tips and Tricks | |||
Prepare and Plan | 01:00:00 | ||
Developing your list | 01:00:00 | ||
How your subscribers can easily be loyal to you | 01:00:00 | ||
Developing a list of loyal subscribers | 01:00:00 | ||
Attention-grabbing headlines | 01:00:00 | ||
Make them want more | 01:00:00 | ||
Using articles to develop your email list | 01:00:00 | ||
Newsletter tips | 01:00:00 | ||
Don’t do this! | 01:00:00 | ||
Strategies for Digital Marketing | |||
Advertising over the Internet Essentials | 00:30:00 | ||
Making your site appear appropriate for the consumer | 00:30:00 | ||
Creating an impression | 00:30:00 | ||
Creating Connections | 01:00:00 | ||
Why you need to put emphasis on your home page | 00:30:00 | ||
Key differences between online advertising and Customer Service | 01:00:00 | ||
What are Affiliate Programs? | 01:30:00 | ||
Google Analytics | 01:00:00 | ||
Press Release | 00:15:00 | ||
Driving Twitter Traffic to you | 00:30:00 | ||
Responsiveness of email campaigns | 00:15:00 | ||
The ins and outs of Viral Marketing | 01:00:00 | ||
The ins and outs of e-mail Marketing | 00:30:00 | ||
Images and Video major differences | 00:15:00 | ||
The ins and outs of Facebook marketing | 02:00:00 | ||
The SEO Essentials | 00:30:00 | ||
Interpreting your search results | 00:15:00 | ||
Consumers and your product | 00:15:00 | ||
Time is money | 00:30:00 | ||
Review the home page | 00:30:00 | ||
Internet content creation | 01:00:00 | ||
Using humour in your marketing campaign | 00:15:00 | ||
Coupons and Vouchers | 00:15:00 | ||
Leaving the market | 00:15:00 | ||
Search Engine Optimization | |||
Uses of SEO | 01:00:00 | ||
Site content with SEO | 01:00:00 | ||
Google Adverts with SEO | 01:00:00 | ||
Article Advertising with SEO | 01:00:00 | ||
Press Releases with SEO | 00:30:00 | ||
Keywords with SEO | 00:30:00 | ||
Take Advantage of Google | 00:30:00 | ||
Visual Adverts – Video SEO | 00:30:00 | ||
Graphic Adverts – SEO | 00:30:00 | ||
Marketting Blogs with SEO | 01:00:00 | ||
SEO providers | 01:00:00 | ||
SEO Methodologies | |||
SEO Basics | 00:30:00 | ||
Reasons to develop engagement | 01:00:00 | ||
Increasing the amount of current content | 00:30:00 | ||
SEO with YouTube | 00:30:00 | ||
Website responsiveness | 00:30:00 | ||
Categories and Headlines | 00:30:00 | ||
The benefits of Backlinks | 00:15:00 | ||
The Reporting & Analytics tools | 00:30:00 | ||
Technical Optimization | 00:30:00 | ||
Geo-SEO | 00:30:00 | ||
Comments/Feedback from Guests | 00:30:00 | ||
Useful Tools with SEO | 01:00:00 | ||
Essentials of Google Adwords | |||
Advantages of marketing with Adwords | 00:30:00 | ||
Selecting your Marketing strategy | 00:30:00 | ||
Have you reached your targets? | 00:30:00 | ||
Mock Exam | |||
Mock Exam- Complete Digital Marketing Diploma | 00:30:00 | ||
Final Exam | |||
Final Exam- Complete Digital Marketing Diploma | 00:30:00 |