Gain the digital marketing, search engine optimisation, social media and data analysis skills employers are looking for with our Search Engine Optimization and Digital Marketing Diploma. Studying through our innovative online learning platform at a pace that suits you, you will gain the expertise and knowledge necessary for a range of cutting-edge creative digital marketing roles.
Description
The market for digital marketing and search engine optimisation (SEO) jobs has exploded in the last few years, but with more people working in roles than ever before, you need to stand out from the crowd. Gain a professional qualification and prove your skills in blogging, email marketing, and the use of social media like Twitter and Facebook for marketing with comprehensive, engaging online course.
Benefits of studying the Search Engine Optimization and Digital Marketing Diploma with Victoria Education include
- Easy-to-understand course materials designed by industry experts, accessible through your smartphone, laptop, desktop or tablet device
- No hidden fees or costs — study a comprehensive course and earn a professional e-certificate upon successful completion
- Get instant feedback from automated assessments and mock exams to gauge your progress
- No formal deadlines or teaching schedule, meaning you can learn at your own pace
- 24/7 help and support from your online tutors, through email and via our live online chat
- Qualify for an NUS Extra card and gain access to over 200 fantastic deals from high street brands and one free year of ISIC unlocking over 42,000 international discounts
How is this qualification is delivered?
Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.
The courses are delivered through
- Video lessons
- PDF handouts
- Mock exams
- Online assessment
These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.
Mandatory units
The Search Engine Optimization and Digital Marketing Diploma consists of nine mandatory modules
- SEO Basics
- SEO Techniques
- Digital Marketing
- Email Marketing
- Facebook Marketing Basics
- Twitter Marketing
- Pinterest Social Marketing
- Google Adwords
- Blogging
Recommended Reading
- Successful Search Engine Marketing
- The Digital Marketing Handbook
Assessment
The assessment at the end of the course is a multiple-choice exam taken through our online platform. The system is fully automated so you will receive your results instantly upon completion.
Certification
Upon successful completion you will qualify for the UK and internationally-recognised professional qualification. You can order a PDF Certificate for £12.
Who is this course for?
Our Search Engine Optimization and Digital Marketing Diploma is aimed at anyone wishing to start working in such roles or existing professionals wishing to boost their skills and employability.
Our courses are open to learners of all levels with no formal experience or qualifications required to enrol. However, learners should be aged 16 or over and have a good understanding of English language, numeracy and IT.
Career path
Studying these courses would benefit a range of careers, but would specifically boost employability in roles in
- Advertising
- PR
- Social media
- Digital marketing
- SEO
- E-commerce
- Community management
- Copywriting
- Other creative roles
Course Curriculum
Essentials of SEO | |||
Uses of SEO | 01:00:00 | ||
Site content with SEO | 01:00:00 | ||
Google Adverts with SEO | 01:00:00 | ||
Article Advertising with SEO | 01:00:00 | ||
Press Releases with SEO | 00:30:00 | ||
Keywords with SEO | 00:30:00 | ||
Take Advantage of Google | 00:30:00 | ||
Visual Adverts – Video SEO | 00:30:00 | ||
Graphic Adverts – SEO | 00:30:00 | ||
Marketting Blogs with SEO | 01:00:00 | ||
SEO providers | 01:00:00 | ||
SEO Methodologies | |||
SEO Basics | 00:30:00 | ||
Reasons to develop engagement | 01:00:00 | ||
Increasing the amount of current content | 00:30:00 | ||
SEO with YouTube | 00:30:00 | ||
Website responsiveness | 00:30:00 | ||
Categories and Headlines | 00:30:00 | ||
The benefits of Backlinks | 00:15:00 | ||
The Reporting & Analytics tools | 00:30:00 | ||
Technical Optimization | 00:30:00 | ||
Geo-SEO | 00:30:00 | ||
Comments/Feedback from Guests | 00:30:00 | ||
Useful Tools with SEO | 01:00:00 | ||
Essentials of Google Adwords | |||
Advantages of marketing with Adwords | 00:30:00 | ||
Selecting your Marketing strategy | 00:30:00 | ||
Have you reached your targets? | 00:30:00 | ||
Fundamentals of Digital Marketing | |||
The Marketing & Sales Essentials | 00:30:00 | ||
The process of Internet Marketing | 01:00:00 | ||
Increasing your Revenue with Internet Marketing | 01:00:00 | ||
Affiliate Marketing Essentials | 00:30:00 | ||
Industry competition within Internet Marketing | 00:30:00 | ||
The usefulness of Research in Internet Marketing | 01:00:00 | ||
Functions for Desperate uses | 00:30:00 | ||
Functions for Profitability | 00:30:00 | ||
Clickbank | 00:30:00 | ||
Traffic Essentials | 00:30:00 | ||
Traffic v Relevance | 00:30:00 | ||
Marketing Articles | 01:00:00 | ||
Revenue Generating Traffic (1) | 01:00:00 | ||
Revenue Generating Traffic (2) | 01:00:00 | ||
Search Engine Optimization (1) | 00:30:00 | ||
Search Engine Optimization (2) | 00:30:00 | ||
The usefulness of SEO Best Practice | 02:00:00 | ||
WordPress Essentials (1) | 01:00:00 | ||
WordPress Essentials (2) | 03:00:00 | ||
Marketing: Emails (1) | 00:30:00 | ||
Marketing: Emails (2) | 01:00:00 | ||
Tactical Marketing via the Internet | 01:00:00 | ||
Choosing a website (1) | 00:30:00 | ||
Choosing a website (2) | 01:00:00 | ||
Essentials on Marketing via Social Media including Facebook | |||
Facebook Essentials | 00:15:00 | ||
Why is it important? | 00:15:00 | ||
Get a page started | 00:30:00 | ||
Increasing the number of ‘Likes’ on facebook | 00:30:00 | ||
Advertise on the social media platform | 00:30:00 | ||
What are the costs involved? | 00:30:00 | ||
Facebook Marketing Essentials | 01:00:00 | ||
Content Calendar – How to | 00:15:00 | ||
Getting to know Edge Rank & The Art of Engagement | 00:15:00 | ||
Social Media Marketing: Twitter | |||
Business uses for Twitter | 00:15:00 | ||
Tips and tricks for Twitter | 00:15:00 | ||
Twitter IS | 00:15:00 | ||
Various business keywords | 00:15:00 | ||
Marketing uses of Twitter | 00:15:00 | ||
Marketing on Twitter Essentials | 01:00:00 | ||
Analytics of Twitter | 00:30:00 | ||
The importance of your Bio | 00:15:00 | ||
The right time to Tweet | 00:15:00 | ||
Build up a portfolio of followers | 00:15:00 | ||
Lead Generation | 00:15:00 | ||
Marketing on Twitter Live | 00:15:00 | ||
Engagement | 00:15:00 | ||
Conducting yourself appropriately when tweeting | 00:15:00 | ||
Social Media Marketing: Pinterest | |||
Essentials | 00:30:00 | ||
Using Pinterest | 01:00:00 | ||
Winning over the Audience | 01:00:00 | ||
How to operate on Pinterest | 00:30:00 | ||
Develop your brand on Pinterest | 02:00:00 | ||
Convert interest into sales | 01:00:00 | ||
The Various tools to utilize on Pinterest | 00:15:00 | ||
Finale | 00:15:00 | ||
Fundamentals of Email Marketing | |||
Marketing: Email Essentials | 00:30:00 | ||
Software use to market via emails | 00:30:00 | ||
Database of Emails – Maximise numbers | 00:30:00 | ||
Database of Emails – Maximise quality | 00:30:00 | ||
Constructing Emails | 01:00:00 | ||
The usefulness of Analysis of your own Marketing Tactics | 00:30:00 | ||
Utilising Blogs for SEO | |||
Blogging for Newbies | 01:00:00 | ||
What makes a profitable blog? | 02:00:00 | ||
Plain and simple Optimization | 00:30:00 | ||
Increase what your blog does for you | 00:15:00 | ||
Increase Profit with these strategies | 01:00:00 | ||
Recommended Reading | |||
Successful Search Engine Marketing | 00:00:00 | ||
Digital Marketing Handbook | 00:00:00 | ||
Mock Exam | |||
Mock Exam – Search Engine Optimization and Digital Marketing Diploma | 00:30:00 | ||
Final Exam | |||
Final Exam – Search Engine Optimization and Digital Marketing Diploma | 00:30:00 |