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Search Engine Optimization and Digital Marketing Diploma

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Gain the digital marketing, search engine optimisation, social media and data analysis skills employers are looking for with our Search Engine Optimization and Digital Marketing Diploma. Studying through our innovative online learning platform at a pace that suits you, you will gain the expertise and knowledge necessary for a range of cutting-edge creative digital marketing roles.


The market for digital marketing and search engine optimisation (SEO) jobs has exploded in the last few years, but with more people working in roles than ever before, you need to stand out from the crowd. Gain a professional qualification and prove your skills in blogging, email marketing, and the use of social media like Twitter and Facebook for marketing with comprehensive, engaging online course.

Benefits of studying the Search Engine Optimization and Digital Marketing Diploma with Victoria Education include

  • Easy-to-understand course materials designed by industry experts, accessible through your smartphone, laptop, desktop or tablet device
  • No hidden fees or costs — study a comprehensive course and earn a professional e-certificate upon successful completion
  • Get instant feedback from automated assessments and mock exams to gauge your progress
  • No formal deadlines or teaching schedule, meaning you can learn at your own pace
  • 24/7 help and support from your online tutors, through email and via our live online chat
  • Qualify for an NUS Extra card and gain access to over 200 fantastic deals from high street brands and one free year of ISIC unlocking over 42,000 international discounts

How is this qualification is delivered?

Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.

The courses are delivered through

  • Video lessons
  • PDF handouts
  • Mock exams
  • Online assessment

These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.

Mandatory units

The Search Engine Optimization and Digital Marketing Diploma consists of nine mandatory modules

  • SEO Basics
  • SEO Techniques
  • Digital Marketing
  • Email Marketing
  • Facebook Marketing Basics
  • Twitter Marketing
  • Pinterest Social Marketing
  • Google Adwords
  • Blogging

Recommended Reading

  • Successful Search Engine Marketing
  • The Digital Marketing Handbook


The assessment at the end of the course is a multiple-choice exam taken through our online platform. The system is fully automated so you will receive your results instantly upon completion.


Upon successful completion you will qualify for the UK and internationally-recognised professional qualification. You can order a PDF Certificate for £12.

Who is this course for?

Our Search Engine Optimization and Digital Marketing Diploma is aimed at anyone wishing to start working in such roles or existing professionals wishing to boost their skills and employability.

Our courses are open to learners of all levels with no formal experience or qualifications required to enrol. However, learners should be aged 16 or over and have a good understanding of English language, numeracy and IT.

Career path

Studying these courses would benefit a range of careers, but would specifically boost employability in roles in

  • Advertising
  • PR
  • Social media
  • Digital marketing
  • SEO
  • E-commerce
  • Community management
  • Copywriting
  • Other creative roles

Course Curriculum

Essentials of SEO
Uses of SEO 01:00:00
Site content with SEO 01:00:00
Google Adverts with SEO 01:00:00
Article Advertising with SEO 01:00:00
Press Releases with SEO 00:30:00
Keywords with SEO 00:30:00
Take Advantage of Google 00:30:00
Visual Adverts – Video SEO 00:30:00
Graphic Adverts – SEO 00:30:00
Marketting Blogs with SEO 01:00:00
SEO providers 01:00:00
SEO Methodologies
SEO Basics 00:30:00
Reasons to develop engagement 01:00:00
Increasing the amount of current content 00:30:00
SEO with YouTube 00:30:00
Website responsiveness 00:30:00
Categories and Headlines 00:30:00
The benefits of Backlinks 00:15:00
The Reporting & Analytics tools 00:30:00
Technical Optimization 00:30:00
Geo-SEO 00:30:00
Comments/Feedback from Guests 00:30:00
Useful Tools with SEO 01:00:00
Essentials of Google Adwords
Advantages of marketing with Adwords 00:30:00
Selecting your Marketing strategy 00:30:00
Have you reached your targets? 00:30:00
Fundamentals of Digital Marketing
The Marketing & Sales Essentials 00:30:00
The process of Internet Marketing 01:00:00
Increasing your Revenue with Internet Marketing 01:00:00
Affiliate Marketing Essentials 00:30:00
Industry competition within Internet Marketing 00:30:00
The usefulness of Research in Internet Marketing 01:00:00
Functions for Desperate uses 00:30:00
Functions for Profitability 00:30:00
Clickbank 00:30:00
Traffic Essentials 00:30:00
Traffic v Relevance 00:30:00
Marketing Articles 01:00:00
Revenue Generating Traffic (1) 01:00:00
Revenue Generating Traffic (2) 01:00:00
Search Engine Optimization (1) 00:30:00
Search Engine Optimization (2) 00:30:00
The usefulness of SEO Best Practice 02:00:00
WordPress Essentials (1) 01:00:00
WordPress Essentials (2) 03:00:00
Marketing: Emails (1) 00:30:00
Marketing: Emails (2) 01:00:00
Tactical Marketing via the Internet 01:00:00
Choosing a website (1) 00:30:00
Choosing a website (2) 01:00:00
Essentials on Marketing via Social Media including Facebook
Facebook Essentials 00:15:00
Why is it important? 00:15:00
Get a page started 00:30:00
Increasing the number of ‘Likes’ on facebook 00:30:00
Advertise on the social media platform 00:30:00
What are the costs involved? 00:30:00
Facebook Marketing Essentials 01:00:00
Content Calendar – How to 00:15:00
Getting to know Edge Rank & The Art of Engagement 00:15:00
Social Media Marketing: Twitter
Business uses for Twitter 00:15:00
Tips and tricks for Twitter 00:15:00
Twitter IS 00:15:00
Various business keywords 00:15:00
Marketing uses of Twitter 00:15:00
Marketing on Twitter Essentials 01:00:00
Analytics of Twitter 00:30:00
The importance of your Bio 00:15:00
The right time to Tweet 00:15:00
Build up a portfolio of followers 00:15:00
Lead Generation 00:15:00
Marketing on Twitter Live 00:15:00
Engagement 00:15:00
Conducting yourself appropriately when tweeting 00:15:00
Social Media Marketing: Pinterest
Essentials 00:30:00
Using Pinterest 01:00:00
Winning over the Audience 01:00:00
How to operate on Pinterest 00:30:00
Develop your brand on Pinterest 02:00:00
Convert interest into sales 01:00:00
The Various tools to utilize on Pinterest 00:15:00
Finale 00:15:00
Fundamentals of Email Marketing
Marketing: Email Essentials 00:30:00
Software use to market via emails 00:30:00
Database of Emails – Maximise numbers 00:30:00
Database of Emails – Maximise quality 00:30:00
Constructing Emails 01:00:00
The usefulness of Analysis of your own Marketing Tactics 00:30:00
Utilising Blogs for SEO
Blogging for Newbies 01:00:00
What makes a profitable blog? 02:00:00
Plain and simple Optimization 00:30:00
Increase what your blog does for you 00:15:00
Increase Profit with these strategies 01:00:00
Recommended Reading
Successful Search Engine Marketing 00:00:00
Digital Marketing Handbook 00:00:00
Mock Exam
Mock Exam – Search Engine Optimization and Digital Marketing Diploma 00:30:00
Final Exam
Final Exam – Search Engine Optimization and Digital Marketing Diploma 00:30:00
  • £279.00 £39.00
  • 1 year
  • Course Badge
  • Course Certificate
  • Number of Units94
  • Number of Quizzes2
  • 2 days, 14 hours


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