Instagram Marketing: A Preface

When Instagram first popped on top of the scene back in 2010, it was as with all other social platform: filled with selfies, pets, and pictures of food.

Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app with a full-on marketing channel is virtually complete.

Just have a look at a few of the platform’s newest features! Over the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new approaches to bring customers from Instagram Stories, along with the new standalone video platform, IGTV.

Whether you operate in ecommerce, education, or media and publishing, it can be profitable to develop a presence on Instagram. However if you genuinely wish to get ahead, you have to know the platform (as well as your audience) inside and outside, including what type of content resonates most, how to construct an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

Everybody knows how great Instagram is good for sharing photos and videos with this friends and family, but it’s also an incredible channel for ecommerce marketing. Why?

Well, a clear reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses planning to showcase their items. Whether through regular photos, videos, or Instagram Stories, numerous businesses have learned that creating a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s the proven fact that Instagram users will be more engaged compared to average social media marketing user. And even though trends do seem to demonstrate that Instagram engagement is dropping, the woking platform is still producing higher engagement rates for businesses when compared with both Twitter.

But Instagram users tend to be than only engaged – they’re also commonly internet buyers. According to research conducted recently, 72% of Instagram users report making an acquisition decision having seen something on Instagram, with more popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to convert.

One other reason Instagram is indeed ideal for ecommerce is because of system itself. Instagram has now introduced a lot of new business-facing tools – and there’s definitely more in the future! Whether through links in Instagram Stories or shoppable Instagram posts, in no time a number of shopping online experiences will become (and end) on Instagram.

All this said, it would be a mistake to believe which simply as you don’t sell ecommerce products your company doesn’t belong on Instagram! Beyond its unique power to move products, Instagram is also a terrific location for businesses to build brand awareness and connect with new audiences (and customers).

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