Instagram Marketing: A Preface

When Instagram first popped onto the scene last 2010, it had been services or products other social platform: filled up with selfies, pets, and pictures of food.

Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app to some full-on marketing channel is practically complete.

Just look at a few of the platform’s newest features! In the last year alone, Instagram has released a large number of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new approaches to drive traffic from Instagram Stories, and also the new standalone video platform, IGTV.

Whether you be employed in ecommerce, education, or media and publishing, it can be profitable to create a presence on Instagram. But if you genuinely wish to succeed, you should know the platform (plus your audience) inside and out, including what sort of content resonates most, how to construct an Instagram Stories strategy, and ways to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

We all know how great Instagram is good for sharing pics and vids with this relatives and buddies, but it’s also an amazing channel for ecommerce marketing. So why?

Well, an evident reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their goods. Whether through regular photos, videos, or Instagram Stories, millions of businesses discovered that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s the undeniable fact that Instagram users will be more engaged compared to the average social media user. And while trends do apparently demonstrate that Instagram engagement is dropping, the platform is still producing higher engagement rates for businesses when compared with both Facebook and twitter.

But Instagram users will be more than simply engaged – they’re also commonly online shoppers. According to legally to have, 72% of Instagram users report making an acquisition decision having looked at something on Instagram, most abundant in popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the ideal audience because they’re high-intent and quick to convert.

Another reason Instagram is really ideal for ecommerce is because of the platform itself. Instagram has introduced a bunch of new business-facing tools – and there’s definitely more into the future! Whether through links in Instagram Stories or shoppable Instagram posts, in time quite a few internet shopping experiences will become (and end) on Instagram.

This said, it might be an error to think which simply because you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its capability to move products, Instagram can also be an incredible spot for businesses to construct brand awareness and repair with new audiences (and potential customers).

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