Instagram Marketing: A Preface

When Instagram first popped onto the scene last 2010, it turned out as with all other social platform: filled with selfies, pets, pictures of food.

Fast-forward to 2022 and Instagram’s transformation coming from a simple photo sharing app into a full-on marketing channel is virtually complete.

Just look at some of the platform’s newest features! During the last year alone, Instagram has released a large number of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new approaches to bring customers from Instagram Stories, as well as the new standalone video platform, IGTV.

Whether you operate in ecommerce, education, or media and publishing, it’s good to create a name on Instagram. However if you simply really want to prosper, you have to know system (plus your audience) in and out, including what type of content resonates most, how to construct an Instagram Stories strategy, and the way to track your metrics and KPIs.

Why Instagram Marketing is Key to Ecommerce Success

We all know how great Instagram is good for sharing photos and videos with the relatives and buddies, but it’s also an incredible channel for ecommerce marketing. But why?

Well, an understandable reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their goods. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that developing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s the indisputable fact that Instagram users tend to be more engaged than the average social media marketing user. And even though trends do manage to reveal that Instagram engagement is dropping, the working platform remains producing higher engagement rates for businesses in comparison with both Facebook.

But Instagram users are more than engaged – they’re also commonly internet buyers. As outlined by a recent study, 72% of Instagram users report purchasing decision having looked at something on Instagram, with popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to transform.

One other reason Instagram is really perfect for ecommerce is because of the woking platform itself. Instagram recently introduced a lot of new business-facing tools – and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, in time a number of internet shopping experiences begins (and end) on Instagram.

All this said, it would be an error to believe that simply simply because you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its unique power to move products, Instagram is also an incredible place for businesses to develop brand awareness and repair with new audiences (and customers).

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