In just 10 short years, Instagram is continuing to grow right into a powerhouse marketing tool that savvy entrepreneurs are embracing. By
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� Instagram has over 1 billion active users—which implies that your market is almost certainly using Instagram-and your competitors are, too.

� 67% of US adults use Instagram, so, while it doesn’t have the reach of Facebook (yet) it’s definitely a platform worth leveraging.

� A younger crowd-more than half of Instagram users are between 18 and 29-if that’s your market, Instagram is the place to be.

� 63% of users check their Instagram feed at least daily-that’s a lot of eyes on cell phones!

Not only that, but the platform has enjoyed double-digit annual growth, also it shows no signs of slowing. Clearly, it’s time to embrace Instagram and the energy it promises as a part of your overall marketing plan.

Instagram is similar to a simplified version of Facebook, having an focus on mobile visual sharing. Much like other social networks, you connect to other users on Instagram by following them, being accompanied by them, commenting, liking, tagging, and private messaging. You can even save the photos you see on Instagram.

Since it’s so visually oriented, Instagram has multiple filters it is possible to connect with enhance photos and videos. Additional photo editing options let you straighten the image, adjust brightness and warmth, and overlay color. For videos, you can disable audio, decide on a cover frame, and, if you use the iOS app, it is possible to trim videos.

Unique Challenges

But Instagram presents some unique challenges, and those might have you wondering whether it’s worth your time. The main ones are:

1) First, it’s completely smart phone driven. Unlike other platforms, you cannot post to Instagram from your own computer. Actually, you can’t even post to it from 3rd party apps. It’s fully designed to attract cellular phone users. So in markets where mobile usage is high (and let’s face it, that’s nearly everywhere), Instagram is a no-brainer.

2) It is also image and video centric. Unlike Facebook and Twitter and also Google+, where text updates are still typical, Instagram demands photos. Text (called "captions" on Instagram) is secondary-although, unlike various other platforms, Instagram is fairly generous with their character limit. Remember that even on other platforms, images typically outperform text-only updates. So, concentrating on images in your marketing is probably a good