Business email lists are like lists of friends. Most people don’t associate their names with business email addresses, but everyone must register to free email accounts like Yahoo or Hotmail, or use internet pools such as Google Mail (which I dread using!) or MSN, to sign up. Some people have more than one email address for various reasons; maybe they work at home or have a business and an internet pool for sending out specials on behalf of their business.

Just because you’re using free email addresses doesn’t mean you can do without a business email list. Email can’t be as cool as a custom banner or as personal as a pop-up ad, but if you want to reach first name level of potential buyers, then you absolutely have to have a list. Just like any other marketer who wants to sell something, your message has to be presented in a way that compels the decision maker to take action. And email is almost guaranteed to get them to act fast, even if it’s just a quick decision made by a prospect who reads your introductory offer.

So if you’re using a free list, why would you use databases business email lists? Is there a reason to purchase these databases at all? The answer to this question is, simply, because they work! That’s right, using databases such as these can increase your business.

You’ve probably heard the old saying about getting the most of what you have. That’s exactly what making money-refund job titles and lists of subscribers does for you. You’re not going to get rich selling someone the contents of a report on how to grow organic vegetables, are you? But you will be able to sell your subscribers everything from a “how to” guide to an ebook on growing organic vegetables, all for one measly buck.

If you’re new to the world of internet marketing or you haven’t had much success in the past, it’s easy to get overwhelmed with all the information out there. Many internet marketers focus on getting traffic to their websites in the form of pay-per-click ads or affiliate campaigns. They fail to realize that building a database is a much smarter, and in many ways, more economical, way to get traffic to your website. In other words, if you want to earn a lot of money online, build a business email list and start targeting it at specific audiences. It’s much easier to convince a business group of five people to buy your product than it is to persuade a general Internet reader.

There are two main benefits to targeting your business email lists based on keywords or a job title. First off, you can find out exactly which markets are potentially receptive to your products or services by observing the behavior of these groups. For example, let’s say you have a website for a dental company. You could observe the behavior of people who have recently gone through a dental procedure and see which dental procedures they turned to for their pain. Or you could use a free keyword tool to see what people search for in the area and then incorporate those keywords into your website content.

The second major benefit to targeting your business email list based on a job title is that you can generally save money on advertising. In today’s tough economy, most businesses are cutting back on advertising in order to stay afloat. However, you can make your ads cost less without sacrificing on the number of customer responses. By putting your ads in front of the people who are most likely to respond, you can get the greatest response rate possible. This means you will get the best business email leads for the money you spend.

So there you have it. We’ve discussed the value of using job-related keywords to target your business email list. We talked about the importance of collecting accurate data and the importance of making sure that your firmographics are as accurate as they can be. Now you know how to choose the right audience for your ads!