The difference between list rental and email list buying is huge. When it comes to email advertising and mailing lists, you typically get the names, and this is absolutely terrible. Not to mention the terrible PR you’ll get if you distribute to individuals you don’t even know. List buying is a great way to kick start your email marketing business if you’re new, but list rental is the best way to grow your business. In fact, most successful online businesses today revolve around a large list of email addresses. That’s because list rental allows anyone to sign up and build a list without much effort on their part.

For example, let’s say you decide to start a campaign for a particular product, service, or offer. Instead of spending the time to write the best campaign possible, or working with copywriters to create powerful messages, you could simply purchase a list. By doing so, you can focus your marketing efforts solely on the people who will most likely be interested in what you have to offer. The end result?

However, purchasing email lists is not without its problems. If you’ve ever worked with a computer, you know that when an unknown number calls your cell phone, the number associated with the call is never displayed on your caller ID. It is saved in your phonebook, and only listed when you manually take down the phone number. This means that even if the number you are investigating turns out to be legitimate, you won’t be able to confirm your hunch until you have the name of the person who owns the number. This can lead to many unnecessary headaches and wasted hours of your marketing time.

For this reason, many Internet marketers are now turning to lists obtained through an email list rental service. An email list rental company will buy lists from different sources, and distribute them to their subscribers. The subscriber does not have access to the owner of the list; however, he can still use the list to send targeted messages to his list members.

These marketing campaigns are also much easier to track. Since you are only charged for the number of recipients who received your message, it is easy to determine how effective your email list rental is. By ordering a set number of lists, you can then send the appropriate messages to your subscribers. If you are able to turn a prospective customer into a subscriber, you are far more likely to have a successful marketing campaign.

Of course, there are some drawbacks to email list rental. The primary drawback is that if the marketing campaigns fail, the Internet marketer is stuck with unsold email lists. This means that the Internet broker has potentially spent a lot of money purchasing lists, when in reality they could have been purchased for significantly less. Even with a good advertising program, the cost of purchasing a list may be too high. The Internet marketer may also have wasted time and effort marketing to a list of people who have shown no interest in the product that the Internet broker markets.

The other disadvantage is that it is hard to control how the messages are delivered. There is always a possibility that the email list rental service that you chose will sell the advertising space to other companies. This means that you will only be provided with email addresses that you opt-in to, rather than those that have actually requested that they be given out. Opt-in email lists are a good way to start a new marketing campaign, but they must be used carefully because there is no guarantee that you will ever be able to make an impact with them.

Marketing through email list rentals is a very viable option for Internet marketers who are looking to create a presence on the web for the first time or expand their current client base. These lists can be incredibly valuable, but they also come with some significant disadvantages. Because they are rented from a third party, it is impossible to control how the messages are sent. Also, it is extremely difficult to change the message content once the ad has been posted. Despite these concerns, direct marketing campaigns that make use of e-mail lists remain popular and successful methods of promoting new products, services, and promotions for any business.