The beauty of social media management tools is your ability to schedule posts for Facebook, Instagram, Twitter, and even LinkedIn from a single platform. However, depending on how many accounts you’re looking to manage, the price could go up. It’s worth noting though that listening features like these are not a given in most social media management tools. This valuable feature can really improve your standing with customers, and your insight into your industry, so make sure the provider you opt for offers listening tools. Either way, you can use a 14-day trial to get started, and all plans let you directly schedule posts on the platform. Other core benefits of Buffer’s plans include a posting scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms.

There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses. Unfortunately, they don’t have an influencer feature so you can’t really stalk your favorite industry leaders. However, it is highly well-known for being a fully integrated tool that has a great social listening feature. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands. They are pushing out more value and functionality to businesses, marketing agencies and larger teams, than their competitors. There are a couple of other apps that also automate your social media in different ways.

They will be able to share the results of creative content and advertisements with you. For example, a social media manager can use IBM’s artificial intelligence software to track the impact of marketing campaigns. In addition to tracking your social media efforts, MarketingCloudFX also offers advanced statistical analysis.

Obviously not the go-to option for social media, but LinkedIn does offer some benefits for businesses looking to keep their presence as professional as possible. In addition to being able to share content, you can also recruit and hire talent directly from the app. With its 280-character limit, Twitter is perfect for sharing company news, announcing sales, and engaging with your customers in a meaningful way. You can even use it as a form of customer service, as users will typically reach out — either in threads or direct messages — to get help with your product. Plus, with more than 300 million users worldwide, you can really reach the masses if you need to. If these statistics don’t highlight the value and importance of setting up a social media management strategy for your company, we don’t know what will.

No matter how loyal your audience might be, your followers are likely to tire of a one-sided social media feed. Add some depth to your editorial calendar and make your brand sound like even more of a boss by curating relevant content for your audience. Consider the cost of having a copywriter handle image captions for your social media posts, and calculate how much you’ll need to spend to get the photos and videos you want to publish. If you need to monitor your brand across social media, review sites, and the web, you may need an enterprise-level tool. social media managing helps you track volume and sentiment as well as identify top influencers.

Determine the audience’s interests and use this data to develop your social media strategy. The data will help you find out which sites are most relevant for your audience. Once you’ve got this information, you can then focus on creating great content and a compelling strategy for social media management.

Plus, social media management tools are often very affordable, and many offer free versions to test out before you buy. However, if you want to really make a difference on social media, you’re going to need a bigger boat. I won’t pretend to be an expert in analytics, but I appreciate the vast number of social media metrics available.

But remember, each day can be different, so keeping on top of your content calendar and social campaigns is crucial to online success. This means we have the most up-to-date expertise in Google Ads and therefore can provide you with the highest level of service. With Lime Advertising, all your Google campaigns are supported by full-service campaign development, management services, and monthly progress reports. We write monthly social media calendars packed full of engaging information about your business, its products, services, and other interesting news within your niche. Our enterprise and small business social media management strategies are passionately executed by our account managers, strategists and specialists.